When listening to the chamber orchestra Musica Vitae, you get everything between intimate, dramatic, and magnificent. And baroque and romance as well as contemporary music. In 2020, the orchestra, which has its home stage in Växjö, celebrated 40 years!
They appear on small and large stages around Sweden. And they have toured and played abroad, for example, in Japan, the USA, Germany, Greece, China, and Spain. Music and motion are the obvious themes for the new graphic identity. Classic colors are side by side with more popping intense colors, and larger shapes are combined with thin lines to create tension.
After 25 years with the same logo, it was time for a change. The new logo consists of various hand-drawn letters that together form a whole, just like an orchestra. You can feel the motion of music flowing through the logo, and you'll see several string instruments and music associations as notes, strings, and shells.
Visual identity, logotype, art direction, design and production created by Veryhappyagency together with Musik i Syd.